Websites have been tweaked to represent being “mobile friendly”. However, regardless of the plug-in or how you package your message, it is not mobile friendly. Why? Because you are either pushing or pulling traffic through a platform which is SLOW.
If you haven’t read about the “6 Second Attention Span” you might want to brush up on what percentage of clients you lose due to a 3 second loading time. After that 3 or more second load, you are left with 3 seconds to grab attention. Well, unless you have dropped a ton of money with some marketing agency to craft a massively catchy video, you are struggling to capture that attachment.
The alternative? Give people what they want, where they are! Over 1 Billion people are communicating on Facebook on their smartphone. Isn’t it time to recast your messaging objectives and embrace the times today? Or, fight the uphill battle and try to force people to do things the way YOU want.
Join us, and learn how you can drive your value, to a larger audience in a way people will engage and not just click over.