The internet, while a useful tool provides a safe haven for narrowly focused pseudo-entrepreneur’s to exploit consumer ignorance. In an industry which pretty much enjoys the spoils or remaining like the “Wild West” it is a fantastic training ground for the get’em while you got’em type of strategy.
This may sound like a bold statement, yet the current economic climate is a breeding ground for exploitation, mis-representation and multilevel marketing style of salesmanship. The infamous pyramid of Fast/Good/Cheap has really faded into obscurity where clients emotionally desire the convergence of all three, yet intellectually swallow a pill for a structural collapse.
There was a time where Total Cost of Ownership driving to improving shareholder/stakeholder value were noble endeavors, this has been rapidly outpaced with “First Cost” objectives. I recently uttered in a public forum, why would a building owner condone “Value Engineered” solutions which would impact their longterm maintenance expenses when 80% of their maintenance financial exposure would occur after occupying a space. Intuitively this is a contrary decision, but in the multiple layers of corporate bureaucratic accountability, no single department, entity, budget will have complete financial exposure. Yet, a fiscally focused organization would acknowledge these limitations and redirect the “Value Engineered” approach.
This is completely evident with the rapid deployment of solar projects. The primary objective many organizations is to deploy facilities at such a rapid pace that quality of deployment is not even third on their list. The objective as in a distressed housing market would be to cosmetically repair and flip the facility. Putty and Paint make a carpenter what he ain’t.
Taking a moment to do some self adoration, I have invested in my career with education, training, networking and associating with professionals which are the top in their profession. Not necessarily from an economic position but from a market, peer and client relationship perspective. My accreditation as a CPMR has me standing alone in the marketplace as my competitive peers are absent from this category.
Taking this down to brass tacks I challenge my clients to do a modest amount of due dilligence. My profile and relationships are completely open for investigation as I maintain numerous public profiles and participate in a host or groups and organizations.
Just take a moment to see if you can do a little prequalification through the internet in finding out…
- Does a company offer a warranty which is longer than the amount of time they have been in business.
- Make a public representation which is accurate, viable based upon what google maps can verify.
- Deliver tangible results in deliverables which are credible, accurate, consistent, and true
If you made it this far, you were driven to this site through a Microsoft Tag. It is important to communicate that this particular tool is just one of many in the realm of cloud computing. Being a Technology Evangelist (TechnoEvanGuy@) I am a huge proponent of utilizing many internet tools to assist my clients in improving efficiency.
Being a CPMR/CSP and having transitioned several companies I am also uniquely qualified to speak in to a “Total Value” representation. If you are interested to explore how to improve both your sales success, and improve profitability particularly in the domain of business process, I may not be your first choice. But I certainly should be your preferred one.